Every player tracked.Every event tagged.
AI match analysis for football academies. Drop in a match, get auto-tagged events, per-player heatmaps, and tactical analysis — without lifting a finger.
Free during academy beta · No credit card · Cancel anytime
Live preview · running animation
Partner names revealed at season kickoff.
From upload to insight,
in four stages.
Watch the AI build a match. Scroll — every stage adds a layer.
- 01Vision
Detect.
Every player and the ball, on every frame. Holds through dense midfield clusters and partial occlusions where most trackers lose the thread.
- 02Identity
Track.
Identities stitched across the full 90. Subs come on, kits get muddy, a striker drifts wide — the same jersey number stays bound to the same track.
- 03Geometry
Calibrate.
The camera's view of the pitch becomes a real-world map. Distance is metres, speed is m/s — not pixels guessed by a heuristic.
- 04Insight
Analyse.
Touches, passes, shots, tackles. Heatmaps and pass networks per half. Detected formation, pressing intensity by pitch third, xG and xT on every action.
Get started in 3 minutes.
Setup is a one-evening job. After that, every match is one upload away from a full analysis.
Any panoramic broadcast cam, a phone on a tripod at the midline, or industrial 4K — drop in existing footage or stream live.
Kickra detects, tracks, calibrates, and tags every event. You watch live progress in the dashboard.
Per-player reports with heatmaps + clips, team tactical summary, parent share link. Print-ready PDFs.
The whole season,
in one view.
Every match, every player, every event — searchable, filterable, shareable via plain URL.
Sample data · preview only
Pro-grade accuracy.
Academy-grade simplicity.
Everything from one upload.
Six capabilities, six ways the same upload becomes useful to a different person in the academy.
Distance, sprints, top speed, and a positional heatmap straight from the video — for every claimed player. The signal academies actually use to plan next week's session.
Touches, passes, shots, tackles. Tagged live with confidence scores you can review and correct.
Detected dominant formation per team (4-3-3, 4-4-2 …) plus pressing intensity by pitch third — same metrics broadcast analysts use.
Logistic xG model on every shot — the standard 'deserved goals' metric quoted on every Sky Sports broadcast.
Per-player credit for moving the ball into more dangerous zones (Karun Singh's 12×8 grid). Find your real creators, not just the top scorers.
One public link per match. Parents see clips, players, stats, and the same tactical verdict you do — no account, no friction.
What the research says.
Real coach testimonials publish once partner academies have used Kickra across at least one full season — no synthesised quotes.
Things coaches ask.
Seven honest answers grouped by what the question is really about.
Ready to analyse a match?
Set up your academy workspace in under a minute. No credit card, no commitment, free for the 2026 beta.